International Journal of Managerial Studies and Research (IJMSR) Volume 10, Issue 5, May 2022, PP 22-40 ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online) https://doi.org/10.20431/2349-0349.1005003 www.arcjournals.org International Journal of Managerial Studies and Research (IJMSR) Page | 22 Learning Orientation as an Antecedent of Service Delivery: A Review of Literature Christopher Kimeli Magut, Godfrey Muigai Kinyua, PhD Department of Business Administration, School of Business, Kenyatta University, kenya 1. INTRODUCTION The key to achieve competitiveness in a business entity through service delivery, is the ability of the organization‟s human capital to learn (Sinkula, 1997; Baba, 2015). The learning orientation involves individuals throughout the organization to create and use knowledge to offer quality service delivery (Calantone, 2002). Salunke, (2019) demonstrates the importance of learning orientations is to have the service delivery timeline. A higher learning orientation can provide quality services delivery to customers for the survival and growth of the organization. Learning orientation also uses organizational knowledge to promote acquisition of high market share, as it guides the ideals of organizational culture to enable companies to the beliefs, practices, principles and traditions on how the organization should operate based on the understanding of business service delivery in response to changes in the markets (Bature, 2018). With learning orientation, managers play a fundamental role in building the right environment. The commitment to learning must be seen, both by managers and employees, as a value that leads to quality service delivery in the organization. Learning orientation of an organization plan resources as well as technological capacities can present a sustainable service delivery to organization operating in a dynamic markets provided that the organization is capable of detecting the changes and comprehend their outcomes, and constantly Abstract: The current practices of successful companies are to increase customer service delivery through knowledge and skills among their members. The global economic forces organizations to be more innovative in an ever more competitive, complex, transforming and dynamic environment. Organizations have to predict the business market changes, to choose strategic business decisions, to maximize the Customer Lifetime Value, and to utilize technical strategies to enable them to constitute and systematically follow the standard quality service delivery in aiming high profitability and durability. The development of diverse global business has brought about new challenges and has enhanced the competitiveness of organizations across the sphere and to remain relevant in the industry, organizations have been forced to re-invent themselves internally and externally in order to retain their customers. Organizational managements need to create a quality service delivery strategies that keeps customers coming back, a strategy which will ultimately shield one’s organization from the external competitors. Therefore, organizations need develop strategies among many activities in the organization in order to attain organizational competitiveness. Currently, technological innovations is a key component in resolving major strategic issues. Business entities are becoming increasingly dependent on Information Communication Technology to improve their service delivery. In order to gain from the available technology, there is need to integrate technological strategies with business strategies to remain relevant in a business. This study sought to review existing conceptual, theoretical and empirical literature on learning orientations and service delivery with a view to highlighting the knowledge gaps suitable to form basis for future research work. Existing empirical literature on learning orientations is supplied with evidence of results that are not conclusive, different conceptualization of learning orientations as well as diversity of contextual variables. The review also revealed key indicators of quality service delivery as one of the outcomes of learning orientations in organizations. Ultimately, a set of relationships were for the dimension learning orientations and service delivery were modeled as a guide for future research work in the field of strategic management. Keywords: Learning Orientation, Innovation Capability and Service Delivery *Corresponding Authors: Christopher Kimeli Magut, Department of Business Administration, School of Business, Kenyatta University, kenya