The Role of Qualitative Interviews in
Discourse Theory
Copyright © 2012
Critical Approaches to Discourse Analysis across Disciplines
http://cadaad.net/journal
Vol. 6 (1): 38 – 52
ISSN: 1752-3079
JØRN CRUICKSHANK
Institute for Development Studies
jorn.cruickshank@uia.no
Abstract
In discourse theoretical studies the qualitative interview is scarcely treated as a method, but
as empirical data. Some important methodological challenges for discourse theory are
thereby being obscured. In this paper the role of the qualitative interview in discourse theory
is therefore discussed. The paper outlines the roots of the discourse theoretical project and its
approach to language as a reality-producing force. Furthermore, I discuss the role of the
discourse theorist in the interview and the status that is assigned to actors and structure in
the analysis of qualitative interviews. Discourse theoretical studies do not take advantage of
the interview as a way to reveal social forces beyond the influence of language and
discourse. It is therefore argued that further efforts should be made in order to reveal the
limits to discourse theoretical studies, but then it is the necessary to be more explicit on the
distinction between method and empirical data.
Keywords: Qualitative interview, discourse analysis, discourse theory, methodology
1. Introduction
Linguistics has gained increased attention in the philosophy debates of the
last century. We have also witnessed a cultural and linguistic turn in the
human and social sciences in the 1980s and 1990s. Many scholars have
subsequently altered their theoretical lens to study society using language as
the departure point in what is normally labeled discourse analysis (Alvesson
and Sköldberg 1994: 272; Tannen, Schiffrin, and Hamilton 2001; Winther
Jørgensen and Phillips 1999; Åkerstrøm Andersen 2003). The meta-theories
of how society go about producing our economic, social and material reality is
thoroughly developed in this research tradition, but the question of scientific
method is far less well explained (Kvale 1997; Søndergaard 2000; Torfing,
Dyrberg and Hansen 2000b; Åkerstrøm Andersen 2003). This is a weakness
when the validity of a discourse analysis is considered by other social
scientists, who may ask: ‘Can we trust the findings and how can we evaluate
the relationship between empirical data and the analysis of these data?’ In this
paper I will therefore turn the attention towards the process of producing
knowledge in discourse theory.