African Journal of Agricultural Research Vol. 5 (10), pp. 1036-1042, 18 May, 2010
Available online at http://www.academicjournals.org/AJAR
DOI: 10.5897/AJAR09.143
ISSN 1991-637X © 2010 Academic Journals
Full Length Research Paper
An evaluation of green areas from the point of user
satisfaction in Ankara, Turkey: Gap analyses method
Haldun Muderrisoglu
1*
, Dicle Oğuz
2
and Nihan Şensoy
1
1
Department of Landscape Architecture, Faculty of Forestry, Duzce University, 8100 Konuralp, Duzce, Turkey.
2
Department of Landscape Architecture, Agricultural Faculty, Ankara University, 06110 Dıskapı, Ankara, Turkey.
Accepted 20 April, 2010
Green spaces contribute to the urban environment by producing positive ecological impacts and
providing spaces for recreation and contact with nature. It is proven in various researches that urban
green spaces and especially the parks increase the quality of life by presenting a variety of recreational
experiences. Benefits and performances of green spaces are assessed by user satisfaction studies.
This study aims to reveal the satisfaction level of users by using gap analyses method in significant
green spaces of Ankara namely Altınpark, Gençlik Parkı, Göksu Parkı, Harikalar Diyarı and Mogan Park.
In these daily used recreation areas, quality of service, important comments (importance) of the users
prior to their visits and experiences after use (satisfaction) are evaluated by ranking. With this purpose
a questionnaire survey is applied to 289 people in September and November 2009. The results show
that in order to raise the satisfaction level of users, the number of entertainment areas should be
increased and access to information services, park keepers and wards that can react immediately to the
needs of the visitors should be provided.
Key words: Ankara, green areas, gap analyses, satisfaction, recreation.
INTRODUCTION
Satisfaction of users is an important research subject for
the service sector. According to Peterson and Wilson
(1992) there exists around 15 000 studies on the subject
of user satisfaction in the years of 1970 -1990. A major
part of these studies states that all the experiences
gained from the areas do not affect the satisfaction level
of the clients in a correlative way (Tse and Wilton, 1988;
Oliver and De Sarbo, 1988). The satisfaction gained by
recreation behavior in green areas is investigated in a
number of researches (Driver and Tocher, 1970; Absher
et al., 1996, Burns ve et al., 1997, Muderrisoglu et al.,
2006). In this study a joint method is followed which
evaluates the user expectations and experiences to-
gether to determine the user satisfaction. A gap can exist
between the user expectations and user experiences and
if the size of the gap is large that it points out problems of
management in the area. The gap analysis is the
examination process of the inequality between the
existing situation and the desired one (Muderrisoglu et
*Corresponding author. E-mail: haldunm@duzce.edu.tr.
al., 2009).
The study aims to reveal the user expectations and the
degree of fulfillment of them in selected green areas
which have different characters. With the implementation
of gap analysis method; how unfulfilled and fulfilled
expectations affect the degree of general fulfillment is
determined in the research area. According to results the
management measures are suggested. In the 1990s,
discussions on the satisfaction level of service and
management qualities’ effectiveness was started
(Crompton and Love, 1995). The correlation between the
quality of management and satisfaction is emphasized by
MacKay and Crompton, (1990); Wright et al. (1992). On
the other hand some researchers decline this relationship
(Lacobucci et al., 1995). While some researchers state
that evaluation of expectations and quality of experiences
are not sufficient for explaining the general satisfaction
level of visitors however these outputs reveal important
data for the resource managers (Crompton and MacKay,
1989). Servqual, the most cited method, is developed by
Parasuraman et al. (1985) and presented as a tool for
service quality measurements in user satisfaction. In this
study, researchers use 10 criteria to determine the