International Journal of Business and Management; Vol. 13, No. 8; 2018 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education 101 The Roles of Islamic Religiosity, Brand Image and Knowledge on Relationship between Perceived Value and Tourist Satisfaction: A Review Nashrul Hakimi 1 , Noorshella Che Nawi 1 , Mohamad Ismail 1 , Md Zaki Muhamad Hasan 1 , Asrul Hery Ibrahim 1 & Noorul Azwin Md Nasir 1 1 Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan,Kota Bharu Kelantan, Malaysia Correspondence: Noorshella Che Nawi, Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Kota Bharu Kelantan, Malaysia. E-mail: norshella@umk.edu.my Received: March 15, 2018 Accepted: June 25, 2018 Online Published: June 30, 2018 doi:10.5539/ijbm.v13n8p101 URL: https://doi.org/10.5539/ijbm.v13n8p101 Abstract Islamic tourism industry must be innovative to remain competitive in an increasingly global economic. This conceptual paper examines the relationship between key component and factor that can affect the customer satisfaction in the Islamic tourism industry. The paper conceptualizes perceived value, brand image and Islamic attributes to studies the relationship that exists in the industry. The paper also uses knowledge and religiosity to investigate the moderate factor that exists in the framework between Islamic attributes and customer satisfaction. This paper will shed some light on measuring customer behavior in tourism from Islamic perspective. The dimension use in this paper also could be used as a base for tailoring Islamic tourist packages. Keywords: Islamic tourism, religiosity, customer satisfaction, brand image, Islamic attributes, perceived value 1. Introduction Muslim market is one of the latest growing market segments in the world. Muslim countries, such as Malaysia, United Arab Emirates, Turkey and Indonesia have developed Islamic tourism in marketing the country as a holiday destination for Muslim travelers. Non-Muslim countries, such as Japan, Korea, Thailand and Europe also show great interest to attract this market. According to Crescentrating statistics, in 2014 Malaysia, Turkey and the UAE were among the top Muslim-friendly destinations for religious visitors. Another statistic defined the expenditure of the halal tourism sector as more than $145 billion in 2014 (Crescentrating, 2015). With the increased purchasing power of Muslims tourists, the fastest growing trends in halal tourism attract many marketers (Battour, Battor, & Ismail, 2012). The increasing number of products and services specifically catering to Islamic norms and sensitivities, which are being introduced worldwide, is considered to be a positive trend by many marketers. According to the Global Economic Report, 2014-2015, global Muslim population is expected to grow by about 35% over the next 20 years, rising from1.6 billion in 2010 to 2.2 billion by 2030, it is make known that Halal industry offers opportunities to Muslim countries worldwide. This is true when Muslim travelers spend with average 10% to 50% higher than that of the average leisure or business traveler (Hotelier Middle East, 2008d; Sahafa, 2008b; Rosenberg and Choufany, 2009; Samori and Rahman, 2013). 1.1 Problem Statement According to Jaswir and Ramli (2016) many complaints regarding tourism service in Malaysia had been received such as misleading advertisement, low quality of services, fraud holiday package and inefficient services. Studies regarding the relationship in Islam and tourism still few especially in Muslim countries that label themselves as Islamic Hub (Shafaei, 2015). Battour et al. (2011) stated even tourism were explored widely, still there is few of study in the Islamic tourism and the impact on customer in Islamic tourism marketing. This supported by Eid and Gohary (2015) stated future research is needed to investigate the relationship between perceived values with additional others factor which will fulfill Muslim satisfaction. Customer satisfaction is an important key to measuring the expectation of customer toward the destination so the provider can improve the quality of service that can satisfy tourist need and want (Meng, Tepanon, Uysal, 2008). According to Meng et all (2008) in the studies of measuring tourist satisfaction by attributes and motivation on case of nature-based resort conducted in South-east Virginia, the tourist satisfaction can be measure by the attributes, performance and