International Journal of Advanced and Applied Sciences, 9(12) 2022, Pages: 162-169 Contents lists available at Science-Gate International Journal of Advanced and Applied Sciences Journal homepage: http://www.science-gate.com/IJAAS.html 162 The integration of psychology and artificial intelligence in e-learning systems to guide the learning path according to the learner's style and thinking Mohammed Elhossiny 1, 2 , Rania Eladly 2 , Abdelnasser Saber 1, 3, * 1 Applied College, Northern Border University, Arar, Saudi Arabia 2 Faculty of Specific Education, Mansoura University, Mansoura, Egypt 3 Faculty of Computer and Information Sciences, Mansoura University, Mansoura, Egypt ARTICLE INFO ABSTRACT Article history: Received 31 March 2022 Received in revised form 31 July 2022 Accepted 15 September 2022 Traditional e-learning systems fall short in many respects when it comes to delivering content to learners in the most effective way. Research shows that e-learning systems are not accommodative of learners’ thinking and learning styles, which leads to poor performance. This paper proposes a way through which this problem can be addressed. The researcher believes that the technology of Artificial Intelligence can be integrated with the learning and thinking styles (Psychology) of learners in an e-learning system to provide an enriched learning experience. No attempts have been made so far to integrate Artificial intelligence and Psychology in an e-learning environment, making this paper unique. The paper explores this subject by designing a system that will be termed a “smart e-learning system.” The paper sought to propose Artificial Intelligence algorithms that will be applied to the learning and thinking styles of learners to come up with highly adaptive models for each student that enhances their learning experience. The significant difference in the performance of the control group and experimental group confirms that if psychology and AI are integrated, there is a significant improvement in the student learning experience in an e-learning system. This shows that Artificial Intelligence can work well with Psychology to enhance the learning experience in the e-learning environment. Keywords: Psychology Artificial intelligence Smart e-learning system © 2022 The Authors. Published by IASE. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). 1. Introduction *The advancement in technology has offered many opportunities for e-learning systems to be highly dynamic and adaptive to the needs of the learner (Tawafak et al., 2019). The evolution of e- learning systems is designed to overcome previous limitations of traditional e-learning systems, avoid information overload, aid students in selecting learning material, and maintain student interest (Rodrigues et al., 2019). This paper uses the same idea to utilize the student model and the technology of Artificial Intelligence to make the system smart. This increases the quality of the learning experience for each student’s styles of thinking and learning are built into the learning system, allowing learners to * Corresponding Author. Email Address: nassersaber2009@gmail.com (A. Saber) https://doi.org/10.21833/ijaas.2022.12.020 Corresponding author's ORCID profile: https://orcid.org/0000-0001-8991-0518 2313-626X/© 2022 The Authors. Published by IASE. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/) take ownership of the system (Isaias et al., 2017). The technology that is adopted in this research is Artificial intelligence, which will be defined clearly in the coming sections. The researcher believes that when the algorithms of Artificial Intelligence are integrated with one of the most important factors in education; the learning and thinking style of a learner, performance, and experience of students increase. The system automatically classifies learners according to their learning styles and monitors their performance to adjust the way learning is delivered to them. It has been found that when learners’ style of thinking and learning; which is defined by Nielsen (2019) as the student model, is built into the education system, students feel comfortable and emotionally rich, which will improve their performance in the class. Definitions of the word e-learning seem to vary considerably depending on the researcher’s goal. “What is e-learning?” (ATD, 2022) argued that there are too many definitions of e-learning and most of which depend on what the researcher is looking for. Global Partnership for Education defines e-learning as a type of learning conducted digitally via