Aylan ve Aylan / Journal of Gastronomy, Hospitality and Travel, 5(3) – 2022 1300 ISSN: 2619-9548 Journal homepage: www.joghat.org Received: 15.07.2022 Accepted: 17.09.2022 Journal of Gastronomy, Hospitality and Travel, 2022, 5(3), 1300-1314 Research Article A BIBLIOMETRIC ANALYSIS OF DESTINATION MARKETING LITERATURE INDEXED IN SCOPUS WITH SCIENCE MAPPING TECHNIQUE Fatmanur Kübra AYLAN 1 (orcid.org/ 0000-0002-6703-2934) Serkan AYLAN 2 (orcid.org/ 0000-0002-7262-4440) 1 Selcuk University, Faculty of Tourism, Department of Recreation Management, Konya, Turkey. 2 Selcuk University, Faculty of Tourism, Department of Tourism Guidance, Konya, Turkey. Abstract The purpose of this study is to reveal the trend and development of concept of “Destination marketing” in the international literature for the last 36 years (1985-2021). For this purpose, science mapping technique, is a type of bibliometric analysis method- one of the quantitative research methods- was used in the study. The information for 1300 articles - consitute the data of the research and have the concept of “Destination Management” in their titles, abstracts and keywords- were extracted from the Scopus database. The Bibliometrix R-package (R-Studio software) and Biblioshiny-a web interface provider implementation for bibliometrics and an open source software design- were used to analyse the obtained data from Scopus based on certain parameters. When some of the findings obtained as a result of the analysis are considered, it’s seen that there are 1300 articles in 241 different journals, most of articles on destination marketing were written by multi-authors and published in 2021. The most articles were published by the Journal of Travel and Tourism as journal, Youcheng Wang as author, The Hong Kong Polytechnic University as affiliation. In terms of collaboration between countries in the emergence of articles on destination marketing, it has been determined that United Kingdom has most collaborations with other countries. In addition, it was seen that networks consisting of 3 or more clusters were formed in the co-author and co-word analysis. Anahtar Kelimeler: Destination Marketing; Bibliometrics; Science Mapping Technique; R-Studio.  Responsible author: serkaylan@gmail.com DOİ: 10.33083/joghat.2022.202