Journal of Internet Banking and Commerce An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce, April 2012, vol. 17, no.1 (http://www.arraydev.com/commerce/jibc/) EXAMINING FACTORS INFLUENCING CUSTOMER SATISFACTION AND TRUST TOWARDS VENDORS ON THE MOBILE INTERNET Norazah Mohd Suki Associate Professor, Labuan School of International Business & Finance, Universiti Malaysia Sabah, Labuan International Campus, Sabah, Malaysia Postal Address: Labuan School of International Business & Finance, Universiti Malaysia Sabah, Labuan International Campus, Jln Sg. Pagar, 87000 Labuan F.T, Sabah, Malaysia Author's Personal/Organizational Website: www.ums.edu.my Email: azahsuki@yahoo.com (please use to correspond with the authors) Dr. Norazah Mohd Suki is the Associate Professor with Labuan School of International Business & Finance, Universiti Malaysia Sabah, Labuan International Campus, Sabah, Malaysia. Her areas of interest are Marketing, E-Commerce, Internet Banking, Mobile Banking, E-learning. She has written books on Contemporary Issues in Marketing Management and Online Shopping Innovativeness: A Multiple Discriminant Analysis and she have published several book chapters. She is the editor to books: Marketing & Management: Empirical Issues, Emerging Issues in Marketing: A Quantitative Approach, Business & Finance: Emerging Issues, Unraveling Non-linear Storytelling: Case Studies. She has sound experiences as speaker to public and private universities, government bodies in Malaysia on courses related to Structural Equation Modelling (SEM), Statistical Package for Social Sciences (SPSS), Research Methodology. Abstract This study aims to examine factors influencing customer satisfaction and trust towards vendors on the mobile Internet. Data were analysed among 200 respondents who completed the questionnaire by employing multiple regression analysis. Results revealed that customer satisfaction towards the vendor was significantly influenced by ease-of-use, responsiveness, and brand image. Meanwhile, customer trust towards the