New Trends in Sustainable Business and Consumption 27 Key Sustainability Tendencies That Will Concern Business Managers in the Next Decade Carmen Valentina Radulescu 1 , Iulian Gole 2 , Alexandru Dumitru Bodislav 3 and Florina Bran 4 1)2)3)4) The Bucharest University of Economic Studies, Bucharest, Romania. E-mail: carmen-valentina.radulescu@eam.ase.ro; E-mail: iuliangole@yahoo.com E-mail: alex.bodislav@ase.ro; E-mail: florinabran@yahoo.com Please cite this paper as: Radulescu, C.V., Gole, I., Bodislav, A.D. and Bran, F., 2021. Key Sustainability Tendencies That Will Concern Business Managers in the Next Decade. In: R. Pamfilie, V. Dinu, L. Tăchiciu, D. Pleșea, C. Vasiliu eds. 2021. 7th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Foggia, Italy, 3-5 June 2021. Bucharest: ASE, pp. 27-33 DOI: 10.24818/BASIQ/2021/07/003 Abstract The first decade of the 21st century finished in a note of global warming activism, introducing of digitization in all sectors, financial innovation, etc. During time, researchers studied the connection between human activity and ecosystem health. All governments’ policies are on the way to be adapted to bring more positive changes into society. At local level, there are a rising number of politicians, CEOs, and consumers who are aware that few problems, from social and environmental area, become so big that almost cannot be controlled if we continuing our actual style of living. Being under the pressure to adapt to new realities, some companies saw an opportunity by transforming themselves and they chose to be proactive in changing their way of doing business. After the Covid-19 pandemic spreading all over the world, the reality change again and, despite the terrible negative effects, the situation will entail a series of opportunities in innovation, investment, finance which will have greater consequences on companies market share. Using descriptive and comparative analysis, we will try to identify what new tendencies in sustainable businesses are, taking in account a series of the uncertainties that medical urgency could bring. It is clear that in an extended and longer pandemic, the sustainability is shadowed by priority of saving lives and jobs, but we demonstrated why supporting new sustainable measures will bring huge opportunities for innovation and investment. Keywords sustainable investments, responsibility, global warming. DOI: 10.24818/BASIQ/2021/07/003 Introduction and status of knowledge in the field We cannot talk about sustainability if we don’t take into consideration the global warming problem. Climate change is directly linked to greenhouse gas emissions produced by human activity which is a real multiplier of biological threats. There is a direct link of human action against the nature and this aspect is highlighted by a number of researchers, even starting from the end of nineteenth century, who tried to explain in different models the connections between human and ecosystem health as well as their interrelationships. The first one was Blum in 1974, followed by many others (Lu, et al., 2020 being the last one). Overall, among the highest risks scaled by World Economic Forum Global risks report 2020, the first 5 out of 10 risks are related to global warming. Maybe this is an explanation about the fact that people generally perceive the climate change danger but still they don’t see it as being imminent and deadly – we know the risks and we start to get used the idea.