i Towards a client-based brand equity framework for selected business-to-business services Pieter Steenkamp Dissertation presented in fulfilment of the requirements for the degree of Doctor of Philosophy in Business Management and Administration At the University of Stellenbosch Business School. Principal supervisor: Professor F. J. Herbst Co-supervisor: Dr J.C. de Villiers Co-supervisor: Professor M. Terblanche-Smit Degree of Confidentiality: A March 2016