Preservation of Balinese Arts and Culture through the Gurukula Art Festival as a Media to Increase Tourism in Pasraman Gurukula Bangli I Gede Dharman Gunawan 1 , I Ketut Suda 2 , Ni Made Indiani 3 {dharman.gunawan@gmail.com, 1 suda.unhidps@yahoo.co.id 2 , indianimade@gmail.com 3 } 1 Pascasarjana UNHI Denpasar, Bali, Indonesia 2,3 UNHI Denpasar, Bali, Indonesia Abstract. This paper discusses the importance of preserving Balinese arts and culture to increase tourism. Culture is a very important element in a community environment which is a way to be able to develop and be sustainable from each generation. From that culture, a work of art is created, which is the heritage of a Nation. Therefore, for the artwork to continue to exist, we as a nation that is cultured and has quite diverse art should keep the preserved of art culture intact. Along with the times, society to be influenced by other cultures compared to the culture of their society. In Maintaining traditional arts without having to be left behind by the development of world art by holding a Culture Arts Competition, Bali Literature Competition, Arts Exhibition, and Cultural Arts Performance. The implementation of the Gurukula Art Festival as a media to increase tourism and as a form of appreciation for the development of Balinese art and culture continue to be preserved without leaving the artistic heritage that is the identity of the community in Pasraman Gurukula Bangli. Keywords: Preservation of Cultural Arts, Gurukula Art Festival, Tourism 1 Introduction Traditional native arts and culture of a region will not be swallowed up by the noise of other foreign cultures. In Bali, people prefer to absorb and understand the values of their arts and culture because that is their national identity. Therefore, to preserve the native arts and culture, an arts festival is necessary to be held for the younger generation to display their artwork. Arts festivals can also be considered as the symbol of the expressions of Balinese people in various spheres of life to build an awareness that art is an essential need [1]. One of the regencies in Bali that develops and utilizes the potential of nature and cultural tourism as tourism objects and attractions are Bangli [2]. Some programs have been implemented to promote those potentials not only by the government but also by many groups, foundations or institutions. One of the institutions is Pasraman Gurukula. It is one of Hindu educational institutions in Bangli that concerns with the development of traditional works of arts and culture in Bali. They have a program called Gurukula Art Festival. This program proposed by Pasraman Gurukula can be considered as an innovation and strategic plan because it focuses on younger generations who are responsible for the Balinese arts and culture in the future. By holding the festival, they hope that it can preserve the Balinese arts and culture created by the ancestors. ICSSIS 2019, October 24-25, Medan, Indonesia Copyright © 2019 EAI DOI 10.4108/eai.24-10-2019.2290590