American Journal of Humanities and Social Sciences Research (AJHSSR) 2023 AJHSSR Journal Page | 77 American Journal of Humanities and Social Sciences Research (AJHSSR) e-ISSN : 2378-703X Volume-07, Issue-01, pp-77-83 www.ajhssr.com Research Paper Open Access The Effect of Service Quality of Tourism Facilities on Visitors Satisfaction (Case Study: Panjang Island, Pulau Banyak District, Aceh Singkil Regency) Herli Yasmadi 1 , Nurlisa Ginting 2 , B O Y Marpaung 3 1 (Department of Architecture/ Faculty of Engineering, Universitas Sumatera Utara Medan Indonesia) 2-3 (Department of Architecture/ Faculty of Engineering, Universitas Sumatera Utara Medan Indonesia) Corresponding author: Herli Yasmadi ABSTRACT:This study aims to analyze the influence of service quality of tourist facilities on visitor satisfaction at tourist destinations Panjang Island, Pulau Banyak District, Aceh Singkil Regency. This research is a quantitative descriptive type, collecting data using questionnaires and observation as well as studying the literature, the results of the research are measured using a Likert scale which is described and interpreted on a theoretical basis. The results of this study found that the service quality of Panjang Island tourism facilities was in the good category by influencing visitor satisfaction by 36.6% in the satisfied category which had implications for increasing the number of tourist visits each year. KEYWORDS : Tour, Amenitas, Means, Visitors, Quality, Service, Satisfaction I. INTRODUCTION Indonesia is a maritime country and has a very wide coastline, consisting of a group of large islands to a cluster of small islands and there are so many tourist objects that are spread all over the archipelago and have various kinds of potential. Indonesia has made tourism one of the important economic sectors, which is a strategic sector to increase foreign exchange from the non-oil and gas sector, this is evidenced by the increasing number of new tourism places that have sprung up [1]. Besides that tourism is also a complex industry covering other industries such as the hotel industry, restaurant industry, handicraft or souvenir industry, transportation industry and so on, these are related to one another and move together in the tourism industry [2]. In order to be able to support tourism activities, it is very necessary to have a good tourism facility that is able to provide services for visitors or tourists. Basically, from various tourism activities, facilities are needed so that a tourist area can become an attractive tourist object and create added value [3], which then by developing tourism facilities also aims to create tourist satisfaction in enjoying their vacation time [4] . This is also a form of readiness for tourist objects to be visited by tourists so that all necessary tourist facilities need to be built and adapted to the location and conditions of the tourist object in question. The tourism facilities themselves are the completeness of the tourist destinations needed to serve the needs of tourists in enjoying their tourism trips [5]. It really needs quality as well as optimal management and maintenance of each available facility, this will have a direct impact on visitors who feel the quality of the tourist facilities they visit [6]. The general problem that often occurs in tourist facilities in tourist attraction areas is that there are still incomplete facilities such as lodging, proper toilets, security posts, restaurants or canteens, not to mention the inadequate quality of available facilities and inadequate visitor comfort [7]. Of the common problems that occur, of course it affects the level of satisfaction of visitors who come, and can cause negative perceptions which will later have an impact on the interest of visitors to come back or not [8]. Panjang Island is one of a group of small islands in the Banyak Islands, Aceh Singkil Regency, Aceh Province and is the most favorite destination of the other seventeen favorite islands, and is currently growing and developing rapidly. The local government of Aceh Singkil Regency is well aware that the potential of the tourism industry on Pulau Banyak has a great opportunity to grow and develop, seeing the high enthusiasm of tourists from outside the area who come to visit Banyak Island, in their efforts the government has also promoted tourism. Banyak Island through various lines such as print media, social media as well as various tourism events and festivals to attract more tourists. In addition, the local government of Aceh Singkil Regency has built facilities and facilities to support tourism activities in the Panjang Island area, but the conditions of the facilities provided