Journal of Business on Hospitality and Tourism PISSN 2527-9092 Vol 07 No 01, 2021: 196-204 EISSN 2527-6921 https://dx.doi.org/10.22334/jbhost.v7i1 196 https://jbhost.org/ https://creativecommons.org/licenses/by/4.0 Submitted 22 nd February 2021 Accepted 30 th June 2021 BALI TRAVEL PACKAGE ADVERTISEMENTS: THE ANALYSIS OF VERBAL AND VISUAL SIGNS Ni Luh Gede Elsa Wiyanti 1 , Desak Putu Eka Pratiwi 2 , I Dewa Ayu Devi Maharani Santika 3 Mahasaraswati Denpasar University, Indonesia 1,2,3 Elsawiyanti1234@gmail.com, desak.eka.pratiwi@gmail.com, devimaharani17@gmail.com ABSTRACT Advertisement is "an announcement or news online, or in a newspaper, on television, or on a poster about something such as a product, event, or job to persuade and encourage people to be interested in the goods or services offered". Verbal and nonverbal are communication tools that humans use to interact, whether it's through messages, sounds, pictures, and gestures. . This study aims to analysed the verbal and non-verbal signs used in the travel advertisements and to find out the meaning of those signs. Travel advertisements aim to promote tourist attractions or destinations to tourists who are going to make a trip in Bali. The data were taken from several travel websites. The data were collected by observation method and then analysed by descriptive qualitative method. The analysis started by analysing the verbal and non-verbal sign based on the theory of semiotic by Saussure (1893). The analysis of the meaning of the verbal and non-verbal signs was done by using theory of meaning proposed by Barthes (1977). And the analysis of colors was done by using the theory of color term proposed by Wierzbicka (1996). The result of the research shows that travel advertisements provide information for readers or tourists who are going to travel in Bali about interesting places to visit, such as romantic spots for dinner or honeymoon and natural view for the ones who love nature and adventure. The colors displayed in the advertisement express the atmosphere that will be obtained by readers or tourists. The advertisements promote Bali as wonderful places to visit and travel package offers which interesting and affordable. Keywords: semiotic, verbal sign, nonverbal sign, travel advertisement INTRODUCTION Communication is a process of creating and using information to connect with environment and other people. In general, communication is done verbally which can be understood by both parties. If there are no verbal signs that both of them can understand, communication can still be done by using body movements or showing certain attitudes, for example smiling, shaking their heads, shrugging their shoulders, and by displaying certain pictures or symbols, this way is called as nonverbal communication. Verbal and nonverbal signs play a crucial role in communication. Advertisement is also one of communication tools which employ verbal and