Proceedings of the International Conference on Industrial Engineering and Operations Management Washington DC, USA, September 27-29, 2018 © IEOM Society International METHODOLOGY FOR THE ANALYSIS OF THE VALUE CHAIN IN SERVUCCION SYSTEMS: CASE INDUSTRY OF HOSPITALITY Hernando Garzón Saenz Grupo de investigación CIPTEC - Facultad de Ingeniería - Programa de Tecnología en Producción Industrial - Fundacion Universitaria Tecnologico Comfenalco - Cartagena, Cartagena de Indias - Colombia. Hgarzons@tecnocomfenalco.edu.co - Hnando2001@gmail.com Darwin Ramos Franco Grupo de investigación CIPTEC - Facultad de Ingeniería - Programa de Tecnología en Producción Industrial - Fundacion Universitaria Tecnologico Comfenalco - Cartagena, Cartagena de Indias - Colombia. darwinram_06@hotmail.com Stherlyn Imitola Villa Grupo de investigación CIPTEC - Facultad de Ingeniería - Programa de Tecnología en Producción Industrial - Fundacion Universitaria Tecnologico Comfenalco - Cartagena, Cartagena de Indias - Colombia. stherlynimitola@gmail.com Abstract Speaking of the hospitality industry, means focusing on service systems that offer accommodation, food and beverages among others related to tourism and that are normally part of the tourism product of a region such as Cartagena (Col), where they have a great contribution in the gross domestic product, but they present some instability in terms of productivity, and profitability refers to the behavior of their market is seasonal, which means that not all the time they are receiving tourists, but that this occurs at specific times within the year, which puts their survival at risk, thus creating the need to diversify services to have sufficient income in such a way that job stability and the necessary resources are guaranteed. Quality operation. From the above it is necessary to have schemes (value chain) of servucción that generate optimal results of productivity and profitability that contribute to the enterprise sustainability, reason why in this work the researchers propose a methodology to achieve this objective integrating the analysis of the value chain and lean thinking in the systems of servucción. Keywords Productivity, Profitability, Analysis of the Value Chain, Servucción. 1. Introduction. The current hotel industry is the result of the social and cultural evolution of many centuries, influenced by the political, economic and technological changes of society. The development of means of transport and communications, from the second half of the twentieth century, caused the uninterrupted increase of international tourist flows and a growth in hotel demand worldwide, currently manifested by a saturated offer, diverse and complex of the lodging industry. 362