A Privacy Paradox? Impact of Privacy Concerns on Willingness to
Disclose COVID-19 Health Status in the United States
Kirsten Chapman
Brigham Young University
Provo, Utah, USA
Melanie Klimes
Brigham Young University
Provo, Utah, USA
Braden Wellman
Brigham Young University
Provo, Utah, USA
Garrett Smith
Brigham Young University
Provo, Utah, USA
Mainack Mondal
Indian Institute of Technology,
Kharagpur
Kharagpur, India
Staci Smith
Brigham Young University
Provo, Utah, USA
Yunan Chen
University of California, Irvine
Irvine, California, USA
Haijing Hao
Bentley University
Waltham, Massachusetts, USA
Xinru Page
Brigham Young University
Provo, Utah, USA
ABSTRACT
Privacy concerns around sharing personal health information are
frequently cited as hindering COVID-19 contact tracing app adop-
tion. We conducted a nationally representative survey of 304 adults
in the United States to investigate their attitudes towards shar-
ing two types of COVID-19 health status (COVID-19 Diagnosis,
Exposure to COVID-19) with three diferent audiences (Anyone,
Frequent Contacts, Occasional Contacts). Using the Internet User’s
Information Privacy Concern (IUIPC) scale, we were able to identify
the efect of diferent types of privacy concerns on sharing this in-
formation with various audiences. We found that privacy concerns
around data Collection predicted lower willingness to share either
type of health status to all of these audiences. However, desire for
Control and for Awareness of data practices increased willingness
to share health information with certain audiences. We discuss the
implications of our fndings.
CCS CONCEPTS
· Security and privacy → Usability in security and privacy;
Social aspects of security and privacy.
KEYWORDS
Privacy Pardox; IUIPC; Information Disclosure; COVID-19
ACM Reference Format:
Kirsten Chapman, Melanie Klimes, Braden Wellman, Garrett Smith, Mainack
Mondal, Staci Smith, Yunan Chen, Haijing Hao, and Xinru Page. 2022. A
Privacy Paradox? Impact of Privacy Concerns on Willingness to Disclose
COVID-19 Health Status in the United States. In Companion Computer
Supported Cooperative Work and Social Computing (CSCW’22 Companion),
November 8–22, 2022, Virtual Event, Taiwan. ACM, New York, NY, USA,
4 pages. https://doi.org/10.1145/3500868.3559471
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for proft or commercial advantage and that copies bear this notice and the full citation
on the frst page. Copyrights for third-party components of this work must be honored.
For all other uses, contact the owner/author(s).
CSCW’22 Companion, November 8–22, 2022, Virtual Event, Taiwan
© 2022 Copyright held by the owner/author(s).
ACM ISBN 978-1-4503-9190-0/22/11.
https://doi.org/10.1145/3500868.3559471
1 INTRODUCTION
According to the World Health Organization, łwhen systematically
applied, contact-tracing will break the chains of transmission of
an infectious disease and is thus an essential public health toolž
[11]. However, privacy concerns have acted as a hindrance for con-
tact tracing app adoption. Altmann et al. found that "privacy and
security seem to be an important impediment to the adoption of
the app, particularly in Germany and the United States" [1]. Thus,
understanding how people’s privacy concerns afect the usage of
these apps is paramount. Further studies have also shown the neg-
ative efects which privacy concerns can have on willingness to
share COVID-19 related information. One such study found that
individuals were unwilling to share their diagnosis because of the
potential workplace discrimination they would face [7]. Conse-
quently, understanding the relationship between privacy concerns
and willingness to share is important in developing these apps.
On the other hand, some research suggests that stated privacy
concerns do not necessarily impact adoption [9]. When expressed
privacy concerns are contrary to an individual’s actions, it is known
as a privacy paradox [16]. Given these contradictory results from
prior research, there may be multiple factors at play. A nuanced
understanding of people’s attitudes and behaviors is needed to
unpack any potential privacy paradox.
Thus our research investigates whether privacy concerns actu-
ally do efect people’s willingness to share certain types of COVID-
19 health status data. We also recognize that willingness to share
may vary based on the audience. Thus our research question is:
How do privacy concerns afect willingness to share COVID-
19 health-related status with diferent audiences?
We conducted a nationally representative survey study (N=304)
in the United States about COVID-19 attitudes and behaviors. We
chose to initially focus on the U.S. as it is a highly individualistic
country where privacy is heavily debated. This work draws on a
subset of the survey questions to answer our research question. We
use Malholtra et al.’s IUIPC subscales [10] to measure respondents’
privacy concerns. We also measured their willingness to share if
they were Diagnosed with COVID-19 (Diagnosis) or Exposed to
COVID-19 (Exposure) with people of varying degrees of regular
contact (Frequent, Occasional, Anyone).
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