Int. J. Value Chain Management, Vol. 8, No. 4, 2017 307 Copyright © 2017 Inderscience Enterprises Ltd. Assessment of bargaining power, market risk and coordination costs in the Thailand cassava marketing channel John K.M. Kuwornu School of Environment, Resources and Development, Asian Institute of Technology, Thailand Email: jkuwornu@gmail.com Shahab E. Saqib* Regional and Rural Development Planning, Asian Institute of Technology, Thailand and Economics Faculty, Higher Education Department, Khyber Pakhtunkhwa, Pakistan Email: shahabmomand@gmail.com *Corresponding author Abstract: This paper examined the balance of bargaining power, market risks and coordination costs among producers and wholesalers in the Thailand cassava marketing channel using annual data spanning 1980–2007. The results revealed that cassava producers were exceedingly risk averse and that there was bilateral bargaining power between the producers and wholesalers. The variability in profit for the wholesalers was higher than that of producers. The coordination cost generally showed positive linear trend over the years and this demonstrates the existence of information asymmetry in the marketing channel. The policy recommendations are presented. Keywords: bargaining power; market risk; coordination cost; cassava; Thailand. Reference to this paper should be made as follows: Kuwornu, J.K.M. and Saqib, S.E. (2017) ‘Assessment of bargaining power, market risk and coordination costs in the Thailand cassava marketing channel’, Int. J. Value Chain Management, Vol. 8, No. 4, pp.307–324. Biographical notes: John K.M. Kuwornu is an Associate Professor of Agribusiness Management at the Asian Institute of Technology, Thailand. His areas of teaching and research include agricultural marketing and trade, agricultural development, agricultural policy, marketing channels, consumer behaviour, supply chain management, commodity futures markets, econometrics, quantitative methods, climate change, agrobiodiversity and stock markets.