Vol.:(0123456789) 1 3
Journal of Business Ethics
https://doi.org/10.1007/s10551-019-04317-2
EDITORIAL ESSAY
Thematic Symposium Editorial: Virtue Ethics Between East and West
Miguel Alzola
1
· Alicia Hennig
2
· Edward Romar
3
© Springer Nature B.V. 2019
Abstract
Virtue ethics is widely recognized as one of three major approaches in contemporary moral philosophy and arguably the
most infuential normative theory in business ethics. Despite its rich pedigree in Western and Eastern philosophy, most
work in contemporary virtue ethics is part of the Western tradition. The purpose of this Thematic Symposium is to foster
dialogue between Western and Eastern conceptions of virtue in business and engage them with questions about the nature,
justifcation, and content of the virtues in each tradition. This Editorial ofers a brief introduction to the problem, a summary
of Western and Eastern varieties of virtue ethics, an overview of the six articles included in this Thematic Symposium, and
a section with fve common themes for further exploration and future collaborative research (namely, the centrality of rites
and rituals, the normative status of social relationships and organizations, role modeling, the analogy of families and com-
munities to defne the business corporation, and the defnition of social responsibilities).
Keywords Virtue · Character · Ethical theory · Roles · Rituals · Social relationships
Introduction
The study of the virtues has been recently reinvigorated in
philosophy (Annas 2011; Slote 2015; Swanton 2015), psy-
chology (Peterson and Seligman 2004; Haidt 2006) and man-
agement scholarship (Cameron and Spreitzer 2011). Business
ethicists acknowledge the importance of character and appre-
ciate the virtue approach, according to which ethics is primar-
ily about the person and her character and only secondarily
about the acts that character causes. In the early nineties, Solo-
mon (1992) began to argue for virtue as a way into business.
Virtue ethicists have gained recognition in the feld in the last
two decades to the point that today it is recognized as the most
popular normative theory in terms of the number of articles
published in business ethics journals (Alzola 2018).
However, most work on the virtue tradition in business
ethics can be categorized as part of Western varieties of
virtue. Only a few scholars have attempted to bridge the gap
between diferent accounts of virtue and disparate cultures
of the East and West (Rosemont 2004; Keown 2007; Chen
2010). Only a handful of articles in academic business ethics
explore the ethics of virtue these cultures share (e.g., Hack-
ett and Wang 2012; Du 2013; Koehn 2013; Lu and Koehn
2015). Only a few authors in the feld explore the way West-
ern versions of virtue ethics may resemble that of Eastern
thinkers or whether it makes sense to defne such Eastern
traditions as varieties of virtue theory.
Business ethicists, as well as businesspeople, have good
reasons to consider the convergences and discrepancies
between Eastern and Western varieties of virtue not only for
the sake of mutual understanding but also as a way to enrich
business practices and as a tool for character building and
moral education in diferent cultures. Ultimately, whether it
is accurate to understand, say, Confucian ethics as an ethics
of virtue (or whether it is misconstrued and imperialistic)
requires examining the question of what it is to be a person
and what ethics is about.
Despite a recent interest in Western scholarship for the
role of Confucianism in economic development (Hofstede
and Bond 1988), corporate management and governance
(Low and Ang 2013), consumer behavior (Ackerman et al.
2009), and corporate social responsibility (Wang and Juslin
2009), and the unique contributions of Confucian thought
to the feld of business ethics (e.g., Romar 2002; Lam 2003;
Woods and Lamond 2011), mainstream Western business
ethics has addressed it only cursorily.
* Miguel Alzola
alzola@fordham.edu
1
Fordham University, New York, NY, USA
2
Southeast University, Nanjing, People’s Republic of China
3
University of Massachusetts Boston, Boston, MA, USA