Association for Information Systems AIS Electronic Library (AISeL) WHICEB 2015 Proceedings Wuhan International Conference on e-Business Summer 6-19-2015 A Pilot Exploration On Consumers’ AtitudesTowards Mobile Advertising In Sri Lanka Vilasini De Silva School of Management, Huazhong University of Science and Technology,Luoyu Road, 1037, Wuhan, China Jun Yan Management School,Huazhong University of Science and Technology, Luoyu Road, Wuhan, China, Post code 43071, yanjun@mail.hust.edu.cn Follow this and additional works at: htp://aisel.aisnet.org/whiceb2015 Tis material is brought to you by the Wuhan International Conference on e-Business at AIS Electronic Library (AISeL). It has been accepted for inclusion in WHICEB 2015 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Silva, Vilasini De and Yan, Jun, "A Pilot Exploration On Consumers’ AtitudesTowards Mobile Advertising In Sri Lanka" (2015). WHICEB 2015 Proceedings. 33. htp://aisel.aisnet.org/whiceb2015/33