ISSN : 2746-7155 (Online), ISSN : 1978-4996 (Print) MAKILA:Jurnal Penelitian Kehutanan Volume 16, Nomor 1 (44-59) DOI : http://doi.org/10.30598/makila.v16i1.4843 ®2022 Kunda, Kisworo & Wherrett Submission: 23-12-2021 Accepted: 15-04-2022 Page 44 STRATEGI PENGEMBANGAN EKOWISATA BERBASIS MASYARAKAT LOKAL DI DESA LILIBOI, KECAMATAN LEIHITU BARAT, KABUPATEN MALUKU TENGAH, PROVINSI MALUKU (Local Community-Based Ecotourism Development Strategy in Liliboi Village, West Leihitu Subdistrict, Central Maluku Regency, Maluku Province) Ester Esti Kunda 1* , Kisworo 1 , Timothy Wherrett 1 1 Program Studi Biologi, Fakultas Bioteknologi, Universitas Kristen Duta Wacana, Yogyakarta 55244 Email: estikunda@gmail.com ABSTRACT This study aims to explore the potential of nature, socio-cultural potential, facilities, accessibility, and characterization of society and examine the potential for tourists and analyze strengths, weaknesses, opportunities, and threats. The research method used is a survey method by making direct observations of tourist sites and the distribution of questionnaires to the public and tourists. The data in the analysis uses qualitative descriptive research and SWOT analysis. The results showed the tourism potential in Lilibooi Village is very diverse, supported by the socio-cultural Lilibooi community. This tourism potential attracts many tourists to various places in Ambon city. Community perception shows respondents agree to develop ecotourism activities. People are willing to participate in the development of tourist attractions. They argue that if Lilibooi Village becomes a tourist village, they will get job opportunities and business opportunities through various activities such as selling at tourist sites. Swot analysis results show that the strength factor exceeds weakness, and the opportunity factor is greater than the threat. Hence, the results of the quadrant analysis show the position of ecotourism development is in quadrant I. If the development position is in quadrant 1, then the aggressive strategy (SO) is used. This position describes managing to deal with various threats but still having the strength to take advantage of opportunities to overcome weaknesses. KEYWORDS: Participation, SWOT, Perception, Ecotourism, Community INTISARI Tujuan penelitian ini adalah mengekesplorasi potensi alam, potensi sosial budaya, fasilitas, aksebilitas, karakterisasi masyarakat dan mengeksplorasi potensi wisatawan, serta menganalisis kekuatan, kelemahan, peluang dan ancaman. Metode penelitian yang digunakan adalah metode survey dengan melakukan observasi langsung ke lokasi wisata dan pembagian kuisioner kepada masyarakat dan wisatawan. Data di analisis mengunakan analisis deskritif kualitatif dan analisis SWOT. Hasil penelitian menunjukan potensi wisata di Desa Lilibooi sangat beragam dengan didukung dengan sosial budaya masyarakat lilibooi. Potensi wisata ini menarik jumlah wisatawan dengan beragam tempat di kota ambon. Persepsi masyarakat menunjukan responden setuju untuk dilakukan pengembangan kegiatan ekowisata. Masyarakat bersedia berpartisipasi dalam pengembangan objek wisata tersebut, mereka berpendapat jika Desa Lilibooi menjadi desa wisata maka mereka akan mendapatkan kesempatan kerja dan peluang usaha melalui berbagai kegiatan seperti seperti berjualan di lokasi wisata. Hasil analisis SWOT menunjukan bahwa faktor kekuatan melebihi kelemahan dan faktor peluang lebih besar dari ancaman, sehingga hasil analisis kuadran menunjukan posisi pengembangan ekowisata berada pada kuadran I. Apabila posisi pengembangan berada