Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=wjpm20 Download by: [The UC San Diego Library] Date: 08 February 2017, At: 12:56 Journal of Promotion Management ISSN: 1049-6491 (Print) 1540-7594 (Online) Journal homepage: http://www.tandfonline.com/loi/wjpm20 Is Background Music Effective On Retail Websites? Liz Wang, Julie Baker, Kirk Wakefield & Robin Wakefield To cite this article: Liz Wang, Julie Baker, Kirk Wakefield & Robin Wakefield (2017) Is Background Music Effective On Retail Websites?, Journal of Promotion Management, 23:1, 1-23, DOI: 10.1080/10496491.2016.1251525 To link to this article: http://dx.doi.org/10.1080/10496491.2016.1251525 Published online: 06 Jan 2017. Submit your article to this journal Article views: 24 View related articles View Crossmark data