AKSARA: Jurnal Bahasa dan Sastra 23:2 (2022), 219 – 231. DOI: http://dx.doi.org/10.23960/aksara/v23i2.pp219-231 P-ISSN: 1411-2051 / E-ISSN: 2620-3928 | Universitas Lampung http://jurnal.fkip.unila.ac.id/index.php/aksara Analysis of symbolism in zootopia movie Lambok Hermanto Sihombing 1* , Deby Shinta 2 , Eglantino Remmy 3 , Rivaldo Christian 4 1-4 Department of Communication, President University, Jababeka, Indonesia Correspondence: lambok.president@gmail.com Abstract Movies permeate every aspect of people's life. Movies are typically viewed as a kind of entertainment or an escape from reality. However, certain films include hidden messages. This study examines the animal symbolism in the movie Zootopia. The film exemplifies how the animal characters are symbolically utilized throughout the film and how it reflects on contemporary situations. Animal qualities described in the movie Zootopia indicate a cultural custom already accepted by civilization. After comparing how the animals in the movie are portrayed to how they are depicted in real life through the culture used by the movie, the authors see that the animals in the movies are portrayed similarly to how they are portrayed in the culture of the United States. Keywords: animal, culture, movie, symbolism Introduction Animal symbolism reflects how humans define and recognize the features of animals they have encountered. The purpose of the symbolism is to distinguish animal-like features that are relatable and recognizable in humans. Numerous cultures employ animals as symbols for something. Doves are frequently associated with love and passion, but lions are commonly portrayed as fierce, strong, and fearless. Animal symbolism is frequently employed to define the behavior and progression of a movie character. Even though different persons may have created them, it is not uncommon to see the same animal behavior portrayed in the film. Zootopia is one of the examples of animal symbolism that displays a diverse character with recognizable and distinguishable behavior. The use of symbols in value cocreation to better understand how actors communicate, engage, and reconcile perspectives as they integrate and exchange resources to create value for themselves and others (Akaka et al., 2014). Based on a service ecosystems approach to value cocreation, we provide a conceptual framework that highlights diverse perceptions of value and explains how to value cocreation occurs from the integration of resources and interactions between numerous actors. We claim that symbols direct actors to adopt particular behaviors that enable the cocreation of shared meanings, which