Citation: Yusuf, M.; Surya, B.; Menne,
F.; Ruslan, M.; Suriani, S.; Iskandar, I.
Business Agility and Competitive
Advantage of SMEs in Makassar City,
Indonesia. Sustainability 2023, 15, 627.
https://doi.org/10.3390/su15010627
Academic Editor: Wen-Hsien Tsai
Received: 19 November 2022
Revised: 9 December 2022
Accepted: 20 December 2022
Published: 29 December 2022
Copyright: © 2022 by the authors.
Licensee MDPI, Basel, Switzerland.
This article is an open access article
distributed under the terms and
conditions of the Creative Commons
Attribution (CC BY) license (https://
creativecommons.org/licenses/by/
4.0/).
sustainability
Article
Business Agility and Competitive Advantage of SMEs in
Makassar City, Indonesia
Muhammad Yusuf
1,
*, Batara Surya
2,
* , Firman Menne
3
, Muhlis Ruslan
1
, Seri Suriani
4
and Iskandar Iskandar
5
1
Department of Management, Faculty of Economics and Business, University Bosowa,
Makassar 90231, Indonesia
2
Department of Urban and Regional Planning, Faculty of Engineering, University Bosowa,
Makassar 90231, Indonesia
3
Department of Accounting, Faculty of Economics and Business, University Bosowa,
Makassar 90231, Indonesia
4
Department of Financial Management, Faculty of Economics and Business, University Bosowa,
Makassar 90231, Indonesia
5
Department of Sociology, Faculty of Social and Political Sciences, University Bosowa,
Makassar 90231, Indonesia
* Correspondence: muhyusufsaleh@universitasbosowa.ac.id (M.Y.);
batara.surya@universitasbosowa.ac.id (B.S.)
Abstract: Corporate agility will encourage companies and economic enterprises to respond quickly
to the dynamics of internal and external changes in the company. This study aims to analyze the
effects of business innovation, CSR implementation, and digital transformation in improving business
agility, with competitive advantage as a mediating variable. This study uses a quantitative approach
with a survey method. Data were obtained through questionnaires distributed to 100 business units
and SMEs as respondents in Makassar City. The results show that competitive advantage, digital
transformation, and business innovation have a significant effect on business agility with a coefficient
of determination of 72.4%, while CSR implementation and digital transformation have a negative
correlation with SME business agility. Digital transformation, CSR implementation, and business
innovation affect competitive advantage with a value of 53.9%, while digital transformation, CSR
implementation, and business innovation affect business agility through corporate image. This
study recommends the use of digital transformation and business innovation for small and medium
enterprises (SMEs) to respond and adapt with business agility in Makassar City, Indonesia.
Keywords: business agility; competitive advantage; digital transformation; business innovation
1. Introduction
As a developing country, Indonesia needs to improve the performance and effective-
ness of SMEs, especially regarding strategic planning in business, which is hoped to not
only create efficiency and comfort in work, but also make it easier for SMEs to achieve
competitive advantages. The development of an increasingly complex business world
requires SMEs to take advantage of information technology, capabilities, and competen-
cies to encourage growth in order to win in business competition [1,2]. One effort that
needs to be developed by SMEs in the current digitalization era is to adapt to business
agility to help make decisions quickly, facilitate communication, and respond quickly to
changes that occur in business [3–5]. Furthermore, there is a need to improve information
technology-based business strategies and work processes for SMEs [6,7]. Thus, to ensure
business competitiveness for SMEs, companies are expected to be able to sharpen their
agility by utilizing computer systems [8–10], as well as increase the ability of business
actors to respond quickly to the market [11]. The development of business agility is in line
Sustainability 2023, 15, 627. https://doi.org/10.3390/su15010627 https://www.mdpi.com/journal/sustainability