Int.J.Curr.Microbiol.App.Sci (2020) 9(11): 2418-2429 2418 Original Research Article https://doi.org/10.20546/ijcmas.2020.911.291 A Comparative Study on Consumers’ Preference of Processed Spices in Bangalore and Chennai City V. M. Indumathi 1* , M. Malarkodi 2 and S. Jesupriya Poornakala 1 1 KVK, Vamban, Pudukkottai, India 2 Directorate of Agribusiness Development, TNAU, Coimbatore, India *Corresponding author ABSTRACT Introduction Globalization had an impact on the homogenization of consumer behaviour with respect to food and grocery in the last decade or so and the need for convenience, good health, choice and more value of money has been the emerging trends in food sector. Clear shifts towards ready to cook and ready to eat products, which can help consumer save time and effort can be seen in processed foods segment. Consumers have been looking for more variety and new products. This has been reflected in the fact that majority of spending on food had been in supermarkets and hypermarkets which offered thousands of products on shelves for customers to choose. During the last few years, new opportunities in the processed food sector like nutritive foods, spices, ready to cook food items like chapattis, vegetable dishes, pickles, snack foods etc., have been gaining wider acceptance. According to Kathuria et al., (2013) the consumers actually aware of the brand they buy and found the source of awareness. Conventionally, it is thought that consumers tend to buy familiar brands out of habit or because of loyalty, and they are likely willing International Journal of Current Microbiology and Applied Sciences ISSN: 2319-7706 Volume 9 Number 11 (2020) Journal homepage: http://www.ijcmas.com During the last few years, new opportunities in the processed food sector like nutritive foods, spices, ready to cook food items like chapattis, vegetable dishes, pickles, snack foods etc., have been gaining wider acceptance. Consumers have been looking for more variety and new products. Simple random sampling procedure was followed and ultimately 200 consumers were selected. Good quality, product variety, brand image and attractive package are essential to attract customers. Brands of processed spices consumed in two cities were significantly different. Keywords Processed Spice, Consumer Preference, Consumers, Brands Accepted: 17 October 2020 Available Online: 10 November 2020 Article Info