A Study on the Talent Cultivation Mode of Cross- Border E-commerce Specialty Based on Supply- Side Structural Reform Ruilan Cao School of Foreign Languages Anhui University of Technology Ma’anshan, P. R. China Sijia Cheng* School of Foreign Languages Anhui University of Technology Ma’anshan, P. R. China *Corresponding Author Abstract—The connotation of educational supply-side structural reform, the background of cross-border e-commerce talents demand, the current situation of cross-border e-commerce talents cultivation, and the talent cultivation mode of cross- border e-commerce specialty in the new era are discussed in this paper, so as to provide reference for professional cultivation of cross-border e-commerce talents against the background of Chinese supply-side structural reform. Keywords—supply-side structural reform; talent cultivation mode; cross-border e-commerce specialty I. INTRODUCTION The concept of supply-side structural reform proposed by General Secretary Xi Jinping has been gradually introduced into the field of education, which requires structural adjustment of education to improve the quality of talent output and meet the needs of talents for industrial transformation and upgrading. In addition, the development of “Internet +” has promoted the transformation of traditional e-commerce to cross-border e- commerce. According to the statistics of Ali Research Institute, it is estimated that China’s cross-border e-commerce transactions will reach 12 trillion yuan by 2020, accounting for 37.6% of China’s total imports and exports. With the continuous development of cross-border e-commerce industry, cross-border e-commerce talents are becoming increasingly scarce. Traditional e-commerce talents are no longer suitable for the development of cross-border e-commerce enterprises. In the new era, the training mode of cross-border e-commerce talents urgently needs to be adjusted and improved. Against the background of supply-side structural reform, e-commerce specialty should conform to the trend of reform and development, explore the cross-border e-commerce talent training mode in the new era, improve the quality of talent supply, and provide more professional cross-border e- commerce talents for society. II. CONNOTATION OF EDUCATIONAL SUPPLY-SIDE STRUCTURAL REFORM “Supply-side structural reform” is originally an economic term, which refers to promoting structural adjustment by means of reform, correcting distortions in factor allocation, expanding effective supply, improving the adaptability and flexibility of supply structure to changes in demand, improving total factor productivity, better meeting the needs of the broad masses of the people, and promoting sustainable and healthy development of the economy and society, so as to improve the quality of supply[1]. Promoting supply-side structural reform can effectively improve production efficiency, provide high-quality supply for society, and adjust the supply structure in order to conform to the new normal of economic development. As a new concept under the new normal of China’s economy, “supply-side structural reform” has also been interpreted by academia from the perspective of education. In the field of higher education, some scholars have put forward three reform paths: rebuilding university pattern in orientation, remolding university spirit in concept and rebuilding university governance structure in system [2]; other scholars have also put forward the reform ideas of “optimizing the structure of higher education, improving the quality of higher education, improving the efficiency of running schools, and taking the road of innovation and development” [3]. In the field of vocational education, some scholars emphasize that vocational education should focus on improving human resources supply mechanism, optimizing the structure of human resources supply, and enhancing the ability of vocational education to serve economic and social development from the perspective of human capital promotion [4], other scholars have pondered on the value characteristics, current situation and existing problems of the supply side structure of vocational talent training, and have put forward effective supply power structure models from the perspective of relevant economic theories [5]. Generally speaking, the existing researches are mainly based on the macro field and have a wide range of discussions. Starting from the cross-border e-commerce specialty, this paper elaborates the training mode of cross-border e-commerce talents against the background of structural reform of education supply side, aiming at providing reference for e-commerce specialty to train professional cross-border e-commerce talents. Advances in Social Science, Education and Humanities Research, volume 455 Proceedings of the 2020 International Conference on Social Science, Economics and Education Research (SSEER 2020) Copyright © 2020 The Authors. Published by Atlantis Press SARL. This is an open access article distributed under the CC BY-NC 4.0 license -http://creativecommons.org/licenses/by-nc/4.0/. 63