BRIEF REPORT
The Spiral of Conflict: Naïve Realism and the Black Sheep Effect in
Attributions of Knowledge and Ignorance
Gordon Sammut and Frank Bezzina
University of Malta
Mohammad Sartawi
Kuwait University
Naïve realism research has demonstrated the fact that individuals deprecate alternative
perspectives to preserve their own. With reference to an outgroup, this bias may be
compounded by ethnocentrism. We present an operationalized measure of naïve real-
ism in terms of attributions of knowledge and ignorance. We hypothesized that
respondents would make higher attributions of knowledge to those who agree with
them than those who disagree with them (naïve realism). We further hypothesized that
respondents would attribute more knowledge to their ingroup than to an outgroup
(ethnocentrism). Findings confirmed our hypotheses except for a black sheep effect
marking higher attributions of knowledge to the outgroup with whom respondents
disagreed relative to the ingroup. These findings demonstrate that social cognition is
biased toward being more divisive and exclusive than open and inclusive. We suggest
that overcoming the epistemic challenge may thus need to be the first step in conflict
resolution attempts that successfully avoid the spiral of conflict.
Keywords: spiral of conflict, naive realism, black sheep effect, attribution of ignorance, ethnocentrism
According to the theory of naïve realism
(Ross & Ward, 1996), individuals tend to as-
sume that other social actors share their own
perspectives and subjective experiences of so-
cial events. This is due to the fact that individ-
uals also tend to assume that their own percep-
tions and experiences are not idiosyncratic but
“natural” and “objective,” in other words as
they “really are.” Consequently, in encounter-
ing different perspectives, social actors tend to
assume that these reflect some underlying and
inherent bias that stands in the way of the other
agreeing with our own views. On this basis,
human subjects proceed to refute undesirable
evidence if they can (Kunda, 1990), and to
deprecate others’ discrepant views in the pro-
cess (Smithson, 1985).
Research suggests that people are inclined to
view others with whom they disagree as moti-
vated by self-interest, personal affections, polit-
ical partisanship and unwavering ideology
(Kennedy & Pronin, 2008). The perception of
adversaries as biased leads to competitive, as
opposed to cooperative, conflict-resolution
strategies (Kennedy & Pronin, 2008). This pre-
cipitates a conflict spiral where both parties
perceive the other as biased and proceed to
respond in competitive ways to the reactions of
the other (Kennedy & Pronin, 2008). In fact,
GORDON SAMMUT holds a PhD in social psychology from
the London School of Economics and Political Science. He
is a lecturer in social psychology at the University of Malta.
His work investigates social representations and the psycho-
logical study of points of view. His main interests include
intercultural encounters and public opinion, open-
mindedness and closed-mindedness, and issues relating to
opinion formation and argumentation.
FRANK BEZZINA holds a PhD in applied behavioral sci-
ence from the University of Malta. He is the head of the
Department of Management and Deputy Dean of the Fac-
ulty of Economics, Management and Accountancy, Univer-
sity of Malta. He is interested in conflict resolution, perfor-
mance management, risk management, and evidence-based
management.
MOHAMMAD SARTAWI received his PhD in social psychol-
ogy from the London School of Economics. He is currently
a teaching fellow at Kuwait University. His areas of interest
include social identity, intergroup relations, prejudice and
conflict, religion, and culture.
CORRESPONDENCE CONCERNING THIS ARTICLE should be
addressed to Gordon Sammut, Department of Psychology,
University of Malta. E-mail: gordon.sammut@um.edu.mt
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