Journal of Language and Literature, ISSN: 2078-0303, Vol. 6. No. 3. Iss.1, August, 2015 | 95 IN PURSUIT OF THE BRIGHT FUTURE: RUSSIA'S SOCIALIST AND POST-SOCIALIST EXPERIENCE IN EVERYDAY LANGUAGE AS A SUBJECT OF THE CONCEPTUAL ANALYSIS Aklim Khatypovich Khaziev, Natalia Olegovna Khazieva, Elena Vladimirovna Klyushina Kazan Federal University, Kremliovskaya str, 18, 420008, Kazan (RUSSIAN FEDERATION) DOI: 10.7813/jll.2015/6-3/20 Received: 30 Jun, 2015 Accepted: 25 Jul, 2015 Abstract Distinguishing between the things existent and the due humanity focused its efforts on achieving a certain perfect state. The world history is full of examples of building a "kingdom of God" on Earth. The Russia’s history could also be interpreted as an endless search for the town of Kitezh (fairy-tale town of happiness) and Russia's place in the system of international relationships; the country is in a state of permanent denial of imperfect present for the sake of bright future. The authors focused on the conceptual analysis of the Russia's socialist and post-socialist practices expressed in the language of everyday life. Language is an indicator of changes in the world of human life, and the society in general. The study uses Soviet and post-Soviet everyday life’s language expressions that reflect the key aspects of social development - ensuring material and moral well-being of citizens, relationships between domination and subordination, achieving harmony of the individual and the collective, respect for the fairness in the geopolitical space. Based on those expressions, the authors of the research demonstrate the progress in the views of the Russians about the past, the existing, and the due of their social world order. Thus, the conceptual approach makes it possible to clarify not only the destiny of Soviet Russia and the situation in post-Soviet Russia today, but also to make reasonable predictions about the future of the country. Key words: socialism in Russia, concept of "Soviet socialism", transition period, post-Soviet Russia, concept of "post-socialist Russia", language of everyday life 1. INTRODUCTION The twentieth century in the destiny of Russia stands apart, after centuries of suffering the fortune finally (So it seemed. At least, to the majority of the people of the Russian Empire) smiled upon the Russians, and they started materializing their dream about the fair society. However, at the turn of 80 – 90s of the same century, the country rejecting the existing social order and led by the notions of the due order entered another voyage into the future. The whirlpool of changes in which the country found itself once again confirmed the correctness of the well-known Russian proverb about the ravines forgotten on the paper - the reality was full of losses, and acquisitions proved to be questionable. As a result, the transition from the past to the future was subjected and is being subjected to the conceptual revision. 2. MATERIALS AND METHODS The use of the conceptual research is required for the philosophical apprehension of the issue specified in this article. In turn, it appears that the language of everyday life is an adequate reflection of the ongoing conceptual changes. The authors, of course, are aware that the chosen method cannot explain all of the changes in understanding the transition from Soviet past to the desired future. Adhering to the principle adopted by the study, the authors come from the fact that the language is the house of being, and the everyday life is the level of human existence, so to speak, its flesh and blood [1, 2, 3]. Appealing to the everyday life as a measure of conceptual changes is all the more justified as it (everyday life) is, for the authors, not only the object of their theoretical attention. Post-Soviet Russia's everyday life, from its very beginning, is their life-world, and in everyday life of the USSR’s developed socialism they got the first life experience. Immediate stay in this world makes their claims grounded in nature. However, the authors do not only rely on their personal experience, but also base themselves on the theoretical research and the political documents that assess the ongoing changes in the country. 3. RESULTS The entire history of socialism in the USSR is full of painful search for the answer to the vital question - what was that for? The question first arose by the end of the civil war that brought country to the state which was generally reflected by such everyday definitions as "ruin", "sabotage", "expropriation", "surplus appropriation system", "hunger", "execution by firing squad", "terror", etc. The picture is clearly not in favor of Bolsheviks, amid their promises of the bright future and their criticism of the tsarist autocracy. The authorities found a way out in the NEP (New Economic Policy). As a result of it, the everyday life language enriched by such words and phrases as " Nepman", "kulak", "bloodsucker (parasite)". In them, there is a contradictory attitude towards the reality, as the freedom and the revival of the business and economic activity stated in those words and phrases people had found not only the democratization of the society, but also kind of a backward movement to the past. Perhaps, herein are the origins of the question emerged a little later (that tortured the souls of the ordinary communists until the liquidation of the USSR) - whether what happens is according to Lenin's plan of building socialism? The uniqueness of the situation in the world history - unprecedented anywhere hitherto practice of the socialist construction - plunged into doubt not only the rank and file, but also the tops of the Bolshevik Party, from where the divisions, factionalism, and inner-party struggle were. This circumstance was due to various reasons interpreted and perceived as a fierce resistance to socialism, in particular, may have given rise to Stalin's statement about the aggravation of the class struggle with strengthening of the new social relationships. The quintessence of this worldview were the expressions like