Diskursus: Jurnal Pendidikan Bahasa Indonesia Vol. 5, No. 1, April 2022, pp. 23-33 p-ISSN: 2615-4935 e-ISSN: 2615-4943 23 Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License Nilai Sosial Budaya dan Pendidikan dalam Film “Keluarga Cemara” (Kajian Semiotika) Evi Sudiawati 1) Universitas Indraprasta PGRI Jalan Nangka No. 58 C/TB. Simatupang, Tanjung Barat, Jakarta Selatan 12530 Maria Immaculata Adhisti Prima 2) Universitas Indraprasta PGRI Jalan Nangka No. 58 C/TB. Simatupang, Tanjung Barat, Jakarta Selatan 12530 vie.obey@gmail.com 1) Abstract The purpose of the study was to identify the types of socio-cultural and educational values found in the film Fir Family using the semiotics study of Charles Sanders Pierce's concept. Data is obtained from screenshots of each scene and dialogue that contains socio-cultural and educational values. Cemara Family film contains 6 socio-cultural values according to Spinger, namely theory, economics, solidarity/gotong-royong, religion, art, and power. As for the value of education there are 9 educational values from 12 educational values according to El Mubarok. Found 4 educational values that belong to the category of embodied values. These values include the values of courage, peace, confidence and potential, as well as naiveness. On the other hand, there are 5 educational values that fall into the category of giving values. These values include loyalty and trust, respect, love and compassion, selflessness and kindness and kindness are found in film scenes and dialogue. Cemara Family is a film released in 2019 directed by Yandi Laurens and the main cast of this film is Abah played by Ringgo Agus Rahman. Mother, played by Nirina Zubir. Euis is played by Zara JKT48, and Ara is played by the daughter of singer Widy B3, Widuri Putri Sasono. The film Keluarga Cemara emphasizes the 'true story' of young Indonesian families who must dare to slam the steering wheel when the main job that has been pursued so far must fall because of various problems. From being a director in a company, to being a building porter to becoming a Gojek motorcycle driver to keep supporting existing families. It's not the pain emphasized in the film, but the ability to survive sustaining a family in the midst of limitations. Keywords: Semiotics study, Charles Peirce theory, Fir Family film, type of socio-cultural value, type of educational value. Abstrak Tujuan dari penelitian ini adalah untuk mengidentifikasi jenis nilai sosial budaya dan pendidikan yang ditemukan dalam film Keluarga Cemara menggunakan kajian Semiotika konsep Charles Sanders Pierce. Data diperoleh dari tangkapan layar dari setiap adegan dan dialog yang berisi nilai sosial budaya dan pendidikan. Film Keluarga Cemara memuat 6 nilai sosial budaya menurut Spinger, yaitu teori, ekonomi, solidaritas/gotong-royong, agama, seni, dan kuasa. Sedangkan untuk nilai pendidikan terdapat 9 nilai pendidikan dari 12 nilai pendidikan menurut El Mubarok. Ditemukan 4 nilai pendidikan yang termasuk kategori nilai wujud. Nilai tersebut mencakup nilai keberanian, perdamaian, percaya diri dan potensi, serta keluguan. Disisi lain, terdapat 5 nilai pendidikan yang termasuk dalam kategori nilai memberi. Nilai-nilai tersebut antara lain, nilai kesetiaan dan kepercayaan, menghormati, cinta dan kasih sayang, tidak mementingkan diri sendiri serta baik dan ramah ditemukan dalam adegan film dan dialog. Keluarga Cemara adalah film yang dirilis pada tahun 2019 disutradarai oleh Yandi Laurens dan Para pemeran utama film ini adalah Abah yang diperankan oleh Ringgo Agus Rahman. Emak, diperankan oleh Nirina Zubir. Euis