JURNAL PARIWISATA PESONA Volume 7 No. 2, December 2022 Print-ISSN: 1410-7252 | Online-ISSN: 2541-5859 Page: 272 - 278 Website: http://jurnal.unmer.ac.id/index.php/jpp/ Jurnal Pariwisata Pesona is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Halal tourism, the approach to Central Java’s tourism destinations development by mean of entrepreneur orientation Wisata halal, pendekatan pengembangan destinasi wisata Jawa Tengah dengan orientasi kewirausahaan Ratih Pratiwi * , Sofwan Baharrudin, Sapta Yulinar Maulidya, Retno Kusumaningrum Fakultas Ekonomi, Universitas Wahid Hasyim, Semarang, Indonesia ARTICLE INFO ABSTRACT Keywords: This study aims to analyze and explain the effect of entrepreneurial orientation (innovation and risk taking) in encouraging the implementation of halal tourism. The predicted results suggest that this research will be useful in the development of Indonesian halal tourist destinations, as well as a starting point for future studies. The Central Java region is the location of this explanatory research. There are 516 tourist sites in Central Java that are included in this survey. In this study, 120 ODTW from various regions in Central Java participated. To analyze the data collected from the questionnaires, a statistical approach known as Sem PLS was used. The Likert scale ranges from 1 to 5. The results of the analysis show that innovation and risk taking have a significant positive effect on competitive advantage. innovation does not have a significant positive effect on the implementation of halal tourism but risk taking has a significant positive effect on the implementation of halal tourism. The implementation of halal tourism has a significant effect on competitive advantage. The competitive advantage of tourist destinations can be built from innovation and the ability to take risks. Competitive Advantage; Halal Tourism; Innovativeness; Risk Taking Katakunci: Inovasi; Keunggulan Kompetitif; Pengambilan Risiko; Wisata Halal DOI: https://doi.org/10.26905/jpp.v7i2.7608 Corresponding Author: Ratih Pratiwi rara@unwahas.ac.id HOW TO CITE ITEM ABSTRAK Pratiwi, R., Baharrudin, S., Maulidya, S., & Kusumaningrum, R. (2022). Halal tourism: the approach to central java’s tourism destinations development by mean of entrepreneur orientation. Jurnal Pariwisata Pesona, 7(2). doi:https://doi.org/10.26905/jpp.v7i2.7608 Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh orientasi wirausaha (inovasi dan pengambilan risiko) dalam mendorong implementasi wisata halal. Hasil yang diprediksi menunjukkan bahwa penelitian ini akan berguna dalam pengembangan destinasi wisata halal Indonesia, serta sebagai titik awal untuk studi masa depan. Wilayah Jawa Tengah menjadi lokasi penelitian eksplanatori ini. Ada 516 lokasi wisata di Jawa Tengah yang diikutsertakan dalam survei ini. Dalam penelitian ini, 120 ODTW dari berbagai daerah di Jawa Tengah berpartisipasi. Untuk menganalisis data yang dikumpulkan dari kuesioner, pendekatan statistik yang dikenal sebagai Sem PLS digunakan. Skala Likert berkisar dari 1 hingga 5. Hasil analisis menunjukkan bahwa inovasi dan pengambilan risiko berpengaruh positif signifikan terhadap keunggulan bersaing. inovasi tidak berpengaruh positif signifikan terhadap implementasi wisata halal tetapi pengambilan risiko berpengaruh positif signifikan terhadap implementasi wisata halal. Implementasi wisata halal berpengaruh signifikan terhadap keunggulan bersaing. Keunggulan kompetitif destinasi wisata dapat dibangun dari inovasi dan kemampuan mengambil risiko.