Research Article Ecolabel with Augmented Reality on the Website to Enhance Student Environmental Awareness Desy Safitri, 1 Ika Lestari, 1 Arifin Maksum, 1 Nurzengky Ibrahim, 1 Arita Marini, 1 Ajat Sudrajat, 2 Musril Zahari, 3 and Rossi Iskandar 4 1 Universitas Negeri Jakarta, Jakarta, Indonesia 2 Universitas Terbuka, Tangerang Selatan, Indonesia 3 Sekolah Tinggi Ilmu Ekonomi Indonesia, Jakarta, Indonesia 4 Universitas Trilogi, Jakarta, Indonesia Correspondence should be addressed to Rossi Iskandar; rossiiskandar@trilogi.ac.id Received 23 January 2022; Accepted 10 May 2022; Published 3 June 2022 Academic Editor: Chenxi Li Copyright © 2022 Desy Safitri et al. is is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Industrial Revolution 4.0, accompanied by an environmental crisis, shows that modernization and technological sophistication do not make harmonization between nature and humans more closely intertwined. is harmony needs ecological consciousness nurtured from an early age which is a challenge for the Industrial Revolution 4.0. Using technology in this research aimed to examine enhancing student environmental awareness affected by ecolabel with web-based augmented reality at elementary schools in Setia Budi subdistrict in South Jakarta in Indonesia. Environmental awareness of the students was indicated by student environmental action related to solving the environmental problems, environmental manner of doing environmental activities, and noble values of sustainability to have conservation. is research population is elementary school students in Setia Budi subdistrict in South Jakarta in Indonesia with simple random sampling utilizing the Slovin Formula sampling technique. Data analysis procedure executed independent samples t-test. e decisions reveal that the average value for environmental awareness for the experimental class arrives at 56.406, significantly larger than that for the control group of 55.063 at a 0.05 significance level. e investigation found that ecolabel using augmented reality attached on the website can raise student environmental awareness. 1. Introduction e Industrial Revolution 4.0 produced many advanced technological inventions having the impact of rapid changes altering human civilization. is advancement can assist daily human activities more effectively and efficiently. However, these advantages also have negative influences and threaten the ecological domain, including environmental destruction. e ability of the environment to support the lives of humans and other living creatures mostly depends on commitment and adherence to regulations in accordance with the design of the Industrial Revolution 4.0. In fact, it is not certain that industry players can do this. is is what makes Industry 4.0 a separate hope and challenge for all nations in the world. e causes of environmental damage can be the result of natural events and human activities. However, if examined further, disasters involving floods, abrasion, forest fires, and landslides could have occurred due to human intervention as well. Generally, the damage caused by humans is even greater than the damage caused by natural disasters. is is because the damage done can happen continuously and tends to increase. is damage is generally caused by human activities being not environ- mentally friendly, including forest destruction and forest conversion, mining, and air, water, and soil pollution. 1.1. Environmental Awareness. Detrimental effects of hu- man activities can be restrained by the improvement of a thorough understanding of surroundings. ere are many studies related to awareness of nature. Implementing ef- fective environmental education can increase the cultivation Hindawi International Journal of Ecology Volume 2022, Article ID 8169849, 8 pages https://doi.org/10.1155/2022/8169849