ISSN 2460-5506 227 PENYULUHAN SEBAGAI STRATEGI AKSELERATOR DAN INSTRUMEN PEMBANGUNAN PERTANIAN DI INDONESIA Rika Jayanti Malik 1) dan Rahima Kaliky 2) 1) Balai Pengkajian Teknologi Pertanian Banten (Mahasiswa Sekolah Pasca Sarjana Prodi Penyuluhan dan Komunikasi Pembangunan Universitas Gadjah Mada) Email: rikabptpbanten@yahoo.com 2) Balai Pengkajian Teknologi Pertanian Yogyakarta Email: rahimanonkaliky@yahoo.com Abstract The golden age of agricultural development in (1967-1998) was inseparable from the contribution of extension because the extension service is considered an essential accelerator of development. The implementation are1) represent the philosophy of non-formal education to fill the needs of farmers and their families involves learning by doing, according to the existing value system, problem-solving and coordination processes, 2) communities and rural development, where the extensions methods are applied to increase the capacity and competency of human development, and 3) implemented the diffusion of innovation process for specific change system. The individuals, organizations, or other units experience the stages of decision making. The Innovation decision processes involved time in the sense that the five steps sequence of knowledge, persuasion, decision, implementation, and confirmation with diffusions element that are considered to be characteristics of innovation, communication channels, time, and social system. Extension as an instrument of agricultural development is based on evaluation of the parameters of innovation adoption and behavioral change. The individual innovation adoption based on traditional studies includes awareness, interest, evaluation, trial, use or reject, while holistic parameter refers to the innovation-decision process. The organizational innovation adoption through agenda setting, matching, redefining, structuring, clarifying, interconnecting, routinizing. The parameters of behavior change consist of knowledge, attitude, and skill. That conclusions are are 1) the application of the philoshopy of learning on extension activities and the diffusion innovation in the community to accelerating the achievement of agricultural development goals, and 2) the existence of sustainable community adoption as an indicator (instrument) manifestation of sustainable agricultural development. Abstrak Masa keemasan pembangunan pertanian (1967-1998) tidak dapat dipisahkan dari kontribusi penyuluhan. Penyuluhan sebagai akselerator pembangunan, karena implementasinya 1) menerapkan falsafah pendidikan non formal bagi petani dan keluarganya meliputi learning by doing, sesuai sistem nilai yang ada, problem solving dan proses koordinasi, 2) membangun masyarakat dan perdesaan, dimana metode kegiatannya diterapkan untuk meningkatkan kapasitas dan kompetensi manusia pertanian, dan 3) menerapkan proses difusi inovasi untuk perubahan. Individu, organisasi, atau unit lainnya mengalami tahapan dalam pengambilan keputusan. Proses keputusan inovasi meliputi knowledge, persuasion, decision, implementation, confirmation dengan elemen difusi yang dipertimbangkan meliputi karakteristik inovasi, saluran komunikasi, waktu dan sistem sosial. Penyuluhan sebagai instrumen pembangunan didasarkan pada prinsip evaluasinya yang mengupas parameter adopsi inovasi dan perubahan perilaku. Adopsi inovasi individu berdasarkan tradisi lama meliputi proses awareness, interest, evaluation, trial, use or reject, sedangkan parameter holistiknya mengacu proses keputusan inovasi. Adopsi inovasi organisasi UKSwlf PROSIDING KONSER KARYA ILMIAH NASIONAL 2019 "Kesiapan Swnber Daya Manusia Pertanian Menghadopi Revolusi Industri 4.0" Selasa, 2 Juli 2019 Fakultas Pertanian & Bisnis UKSW