Journal of Business and Management Studies (JBMS) ISSN: 2709-0876 DOI: 10.32996/jbms Journal Homepage: www.al-kindipublisher.com/index.php/jbms Page | 90 Implementation Of Business Road Map as a Development of Business Model Canvas In The Ruang Temu Café In Samarinda Riyan Danu Setiawan 1 , Finnah Fourqoniah 2 and Muhammad Fikry Aransyah 3 123 Faculty of Social and Political Sciences, Mulawarman University, Indonesia Corresponding Author: Riyan Danu Setiawan, E-mail: Riyandanusetiawan43@gmail.com ARTICLE INFORMATION ABSTRACT Received: July 01, 2021 Accepted: August 12, 2021 Volume: 3 Issue: 2 DOI: 10.32996/jbms.2021.3.2.9 Business actors must understand the importance of a business model in entrepreneurship; a business strategy is needed. There are several business models, but the one most often used by business actors is the Business Model Canvas or what we usually know (BMC). According to several studies, the Business Model Canvas can still be a business model that can still be developed into a more detailed business model and better mapping. Then from the Business Model Canvas, a new business model was developed, namely the Business Road Map, to win the market competition. Business Road Map is a pattern or Business Mapping Method to build a business model/business plan capable of creating growth over time. It was found that there was a significant increase in turnover after implementing the Business Roadmap. The actual Business Road Map is a development of the Business Model Canvas. Compared to other business models, the Business Road Map is considered to be much more detailed in business mapping and can also check the business's growth. KEYWORDS Business Model, Business Model Canvas, Business Road Map, development 1. Introduction 1 As the provincial capital, the culinary business in Samarinda is quite promising. Many migrants from outside come to Samarinda to become business actors. Most of the immigrants from outside Samarinda opened a business in the culinary field. The culinary business was chosen because the culinary business in Samarinda has a reasonably good and fast turnover, so that the opportunity is considered quite good. Samarinda is considered to be a lucrative market for the sale of food products. Culinary business people, it is proven that they continue to sell their products in Samarinda. Even the culinary business is considered to be able to increase by 20 percent this year. This can be seen from the increase in the culinary business in 2017. Currently, culinary entrepreneurs have dared to make breakthroughs, such as exciting concepts to compete with other businesses. One of the culinary businesses that are pretty busy is the Café Business. The Café business in Samarinda has a pretty good potential to grow. This is evidenced by the emergence of various cafes with different concepts. Although they have different concepts, each of these cafes has a different market share. Recognizing the character of consumers in starting a cafe business is very important. By knowing and understanding it, researchers can identify suitable business models and run a business to win the market competition. From the phenomenon of the business model, the researcher assesses that the topic of research on business models is quite interesting to study because it has a considerable influence on the existence of the culinary business. Especially in businesses where the barrier to entry for businesses in Samarinda is quite tight, whereas some small businesses do not last long. This results in the business going bankrupt or closing. From several research objects Café, the authors take the object of research in the Ruang Temu Café. The author chose the Ruang Temu Café as the object of research because the value and concept offered by the Café were excellent, and not all Cafés had the Published by Al-Kindi Center for Research and Development. Copyright (c) the author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license