Association for Information Systems AIS Electronic Library (AISeL) PACIS 2005 Proceedings Pacifc Asia Conference on Information Systems (PACIS) December 2005 Understanding Consumer Trust in Online Purchase Processes: An Experimental Investigation Patrick Chau Te University of Hong Kong Paul Hu Te University of Utah Bill Lee Te University of Hong Kong Anson Au Te University of Hong Kong Follow this and additional works at: htp://aisel.aisnet.org/pacis2005 Tis material is brought to you by the Pacifc Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2005 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Chau, Patrick; Hu, Paul; Lee, Bill; and Au, Anson, "Understanding Consumer Trust in Online Purchase Processes: An Experimental Investigation" (2005). PACIS 2005 Proceedings. 46. htp://aisel.aisnet.org/pacis2005/46 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)