205 © The Editor(s) (if applicable) and The Author(s) 2016 M. Middeke, C. Reinfandt (eds.), Theory Matters, DOI 10.1057/978-1-137-47428-5_15 CHAPTER 15 In the following, I would like to discuss some of the implications of the new ecological paradigm in literary and cultural studies regarding the role, importance, and current dynamics of cultural and literary theory. I will frst of all briefy sketch the emergence of ecocriticism and some of its main directions as a new transdisciplinary feld of literary and cultural studies; then trace the relationship between ecological thought and critical the- ory which has led to signifcant transformations in both felds; and fnally delineate in somewhat more detail the assumptions and implications of a cultural ecology of literature that I have proposed in my recent work within the framework of this volume’s question of why and in which ways literary theory matters today. EMERGENCE AND DIRECTIONS OF ECOCRITICISM As an academic movement, ecocriticism frst appeared on the scene of literary and cultural studies in the later twentieth century as a rather mar- ginal and regional phenomenon in a phase when poststructuralist, new historicist, and discourse-analytical theories dominated the feld (cf. Buell; Clark 2011; Westling 2013; Garrard). Meanwhile, it has become one of Ecological Transformations of Critical Theory Hubert Zapf H. Zapf () University of Augsburg, Germany