http://jsr.sagepub.com Journal of Service Research DOI: 10.1177/109467050133004 2001; 3; 232 Journal of Service Research Sajeev Varki and Mark Colgate The Role of Price Perceptions in an Integrated Model of Behavioral Intentions http://jsr.sagepub.com/cgi/content/abstract/3/3/232 The online version of this article can be found at: Published by: http://www.sagepublications.com On behalf of: Center for Excellence in Service, University of Maryland can be found at: Journal of Service Research Additional services and information for http://jsr.sagepub.com/cgi/alerts Email Alerts: http://jsr.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://jsr.sagepub.com/cgi/content/refs/3/3/232 Citations at SAGE Publications on December 2, 2009 http://jsr.sagepub.com Downloaded from