117 Copyright © 2018, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 7 DOI: 10.4018/978-1-5225-3537-9.ch007 ABSTRACT As the online purchasing is becoming prevalent, more and more corporates started to show their CSR information in the processes of online retail. For example: some CSR information could be showed in the “COMMODITY DETAILS”. Could this kind of information afect consumer behavior? By recog- nizing three types of embedded CSRC information, according to the consumer behavior experiments, this paper will show CSR’s infuences on the consumer behavior such as evaluation of the company, purchasing intention, and purchasing intention. By the comparison of the results after three types’ CSR communication, we found that CSR information could signifcantly afect consumer behavior and the consumer response will difer from diferent types of CSR information embedded. A Research of the Infuence on the Consumer Behavior From CSR Information Embedded in the Process of Online Purchasing Li Yu Qilu University of Technology, China & Shandong University, China Sang-Bing Tsai University of Electronic Science and Technology of China (Zhongshan Institute), China & Civil Aviation University of China, China Dakai Li Shandong University of Finance and Economics, China Limei Teng Beijing Normal University, China Guodong Li Civil Aviation University of China, China