International Journal of Management and Administrative Sciences (IJMAS) (ISSN: 2225-7225) Vol. 4, No. 01, (22-36) www.ijmas.org Copyright ©Pakistan Society of Business and Management Research 22 Capacity Building of the Rural Government in Providing Public Service to the Urban Community (Case Study of Rural Government in Taman Subdistrict, Sidoarjo Regency) M. Bahrul Amig, Bambang Supriyono, M.R. Khairul Muluk, Bambang Santoso Haryono Doctoral Program in Public Administration Faculty of Administrative Science Universitas Brawijaya Malang 65145, Indonesia mbachrulamig@gmail.com ABSTRACT Generally, service expectation of urban communities higher than rural communities such as urban communities in Taman Subdistrict, Sidoarjo Regency. Although the institutional characteristics of the government in this subdistrict still rural, but the scope of the public ser vice should be suitable with urban communities expectation. To fulfill the expectation of urban communities, so the basic problem such as the weakness of government capacity in providing public service should overcome. Research found that structurally, the institutional of rural government has to meet the normative and sociology demands of community but had not been optimal. Moreover, management capacity of public service in rural government also had not been optimal, because almost all of the villages not implemented incentive system professionally and suitable with the standard yet, the amount of personnel in providing public service also minimum, and the lack of Standard Operational Procedure (SOP) in public service and Prime Service Standards in the village. This research also found that, the capacity of apparatus is minimal. Therefore, it is necessary to fulfilment the structural demands of institutional and increasing individual capacity of rural apparatus in providing service. Keywords: Rural Government Capacity, Public Service, Urban Community