Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=gcmc20 Consumption Markets & Culture ISSN: 1025-3866 (Print) 1477-223X (Online) Journal homepage: http://www.tandfonline.com/loi/gcmc20 Self-quantification and the datapreneurial consumer identity Beth Leavenworth DuFault & John W. Schouten To cite this article: Beth Leavenworth DuFault & John W. Schouten (2018): Self- quantification and the datapreneurial consumer identity, Consumption Markets & Culture, DOI: 10.1080/10253866.2018.1519489 To link to this article: https://doi.org/10.1080/10253866.2018.1519489 Published online: 10 Sep 2018. Submit your article to this journal Article views: 30 View Crossmark data