Journal of Service Science and Management, 2021, 14, 343-352 https://www.scirp.org/journal/jssm ISSN Online: 1940-9907 ISSN Print: 1940-9893 DOI: 10.4236/jssm.2021.143021 Jun. 21, 2021 343 Journal of Service Science and Management Commercialization Suitability Evaluation of Historical and Cultural Blocks in Beijing, China Jiayao Zhao, Sarana Photchanachan School of Management, Shinawatra University, Bangkok, Thailand Abstract Based on the evaluation cognition and taking the commercialization degree of the historical blocks as the object, this paper makes an in-depth discussion on the protection and commercial development and utilization of the historical block, in order to enrich the research field of the protection of the historical and cultural block and provide reference suggestions for the protection prac- tice of the block. Relevant literature and practical experience of protection and development in terms of protection evaluation, commercialization and suitability research at home and abroad are sorted out and summarized, which lays a theoretical and practical foundation for the development of this paper. From three aspects of the inevitability of the commercial development of historical and cultural blocks, the various contradictions caused by impro- per commercialization and the urgent appeal for the proper commercializa- tion of blocks from the social, economic, cultural and life levels, the necessity of conducting commercial suitability research is put forward. Keywords Historical and Cultural Blocks, Commercialization Suitability Evaluation, Polices 1. Introduction In the past several decades, many researchers have undertaken the studies on the subject of management of activation conservation of historic buildings. Liao (2017) showed in the process of protection and development, because different stakeholders have different goals and complex relationships, some sharp contra- dictions and standards of commercialization suitability evaluation arise. Demo- lition of original residents in the early stage of development of historical and cultural blocks; Business disputes between development subjects; The contradic- How to cite this paper: Zhao, J. Y., & Photchanachan, S. (2021). Commercializa- tion Suitability Evaluation of Historical and Cultural Blocks in Beijing, China. Journal of Service Science and Management, 14, 343-352. https://doi.org/10.4236/jssm.2021.143021 Received: May 10, 2021 Accepted: June 18, 2021 Published: June 21, 2021 Copyright © 2021 by author(s) and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY 4.0). http://creativecommons.org/licenses/by/4.0/ Open Access