Contracampo – Brazilian Journal of Communication is a quarterly publication of the Graduate Programme in Communication Studies (PPGCOM) at Fluminense Federal University (UFF). It aims to contribute to critical reflection within the field of Media Studies, being a space for dissemination of research and scientific thought. TO REFERENCE THIS ARTICLE, PLEASE USE THE FOLLOWING CITATION: Andrade, M.; Perez, C. (2021). The rituals of mediatization playing: a reflection on the articulation of sense in the production and consumption of the online play by connected kids. Contracampo – Brazilian Journal of Communication, v. 40, n. 3. Submitted on: 07/22/2021 / Accepted on: 12/17/2021 DOI – http://dx.doi.org/10.22409/contracampo.v40i3.50984 Volume 40 issue 3 / 2021 Contracampo e-ISSN 2238-2577 Niterói (RJ), 40 (3) sep/2021-dec/2021 The rituals of media�za�on playing: a reflec�on on the ar�cula�on of meanings in the produc�on and consump�on of the online play by connected kids MARCELO ANDRADE University of São Paulo (USP) – São Paulo, São Paulo, Brazil. E-mail: marcelo_dandrade@yahoo.com.br ORCID: 0000-0002-5300-9258 CLOTILDE PEREZ University of São Paulo (USP) – São Paulo, São Paulo, Brazil. E-mail: cloperez@usp.br ORCID: 0000-0003-3062-4087