1 Do relational norms matter in hotel outsourcing relationships? Lesson learned from hotel sectors Pei Chun-Lai National Pingtung University of Science and Technology Department of Hotel and Restaurant Management, 1 Shueh fu Road, Neipu, Pingtung 91201, Taiwan. pclai@mail.npust.edu.tw Tomás F. Espino-Rodríguez University of Las Palmas de Gran Canaria Edificio Departamental de Ciencias Económicas y Empresariales, C.P. 35017, Las Palmas de Gran Canaria, Spain tomasfrancisco.espino@.ulpgc.es Tom Baum University of Strathclyde Business School Department of Human Resource Management Room 4.15 SWD Building 199 Cathedral Street GLASGOW G4 0QU t.g.baum@strath.ac.uk